Virtual reality is starting to become much more common. As people begin trying out VR headsets and immersing themselves in a digital world, a host of new business opportunities have emerged. Don’t be quick to assume your business can’t benefit from virtual reality in some way. If you have pigeonholed the tech as a gamer-only innovation you need to listen up. There are some great ways to use virtual reality in almost any business to get potential customers to take notice. Here are just a few things you should consider if you want to incorporate virtual reality into your business.
Train Your Employees
Employee onboarding and training is a huge undertaking. You need to develop courses that are engaging, useful, and will actually teach them what they need to know. After you pack all of that into a course, you then need to make sure they retain the information. After all, why go through the training process if they aren’t going to remember anything? You could make a flat course filled with quizzes in a digital environment or you could teach them through virtual experience. The Telegraph explains, “And as the user is in a digital world, extra information can be layered on to what they see, as they progress. ‘They can see information that tells them how to twist the nuts and how to connect the piping before they have to go down into the plant and perform it for real,’ Mr Nagus says.”
One extremely notable training environment that lends itself to virtual reality is the medical field. Surgeons have to perform delicate work every day. If they get to practice procedures in a virtual environment, they will be better prepared for the real thing. While your employees might not be performing surgery, they can still learn a lot in a virtual environment. Consider what roles you need to train employees to do, and how those might be adapted into a virtual training program. This approach can save time and resources as each employee will receive dedicated instruction from a virtual trainer instead of from an HR employee. In the future, virtual training might also be able to track progress and give employers an idea of their employee’s capabilities.
Market Your Products
Having trouble setting your business apart? It might just be that potential customers really need to experience your product or service. Picture it – you run a wellness center with a spa, meditation room, and yoga classes. Instead of trying to capture the experience in words, you can now show the public what your business is all about. Walk them through your facility and show them how innovative your treatments are all in a digital environment. Virtual reality gives business the ability to immerse potential customers in the product or experience they are trying to sell.
Show Off Your Innovation
Designing a virtual reality experience can really get you noticed. If you are wondering what marketing campaigns and business use cases are out there, you have come to the right place! Here are a few great sites to check out to see how virtual reality is being used to change the business world.
- The Oculus Content Site – Housing both free and paid content, this site gives you a taste of some of the things VR developers are making.
- The mbryonic Blog’s VR Marketing List – This Top 10 list gives you a peek at some of the most popular VR campaigns. It includes the Boursin cheese virtual refrigerator experience and the TopShop catwalk.
- The Forbes List of 6 Of The Best Marketing Uses Of Virtual Reality – Again, a fun list of virtual experiences from companies and brands. A great way to get a sense of what virtual marketing can look like in current virtual environments.
As you know, you can’t just copy what these companies are doing. Instead, draw inspiration from these trailblazers. Think outside of the box and consider novel ways you can use virtual reality in your company. You’ll have a lot fun playing around with the tech, and you could potentially grow your customer base!
Have you used virtual reality in your business? Do you have any tips for businesses that are interested in using it for training or marketing? Share your thoughts with the community in the comments below!